Hawari, Muhammad and Sudhartio, Lily (2020) Implementing Promotional Mix at an SME with the Help of Business Coaching. In: Proceedings of the 2nd International Conference of Business, Accounting and Economics, ICBAE 2020, 5 - 6 August 2020, Purwokerto, Indonesia.
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Abstract
This paper describes the process of business coaching in a Small and Medium Enterprise (SME). The purpose of this study is to help an SME to resolve their problems. This study consists of several steps including problem identification, strategy formulation, strategy implementation, and then strategy
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 13:39 |
| Last Modified: | 17 Apr 2026 10:17 |
| URI: | http://eprints.eai.eu/id/eprint/30901 |
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