Sunarta, Sunarta and Ulza, Emaridial and Yusuf, Budi and Zamzany, Faizal (2020) Development Of An Integrated Marketing Communication System For Binuangeun Malimping Lebak Banten Indonesia Fishers. In: Proceedings of the 2nd International Conference of Business, Accounting and Economics, ICBAE 2020, 5 - 6 August 2020, Purwokerto, Indonesia.
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Abstract
This research aims to develop an integrated maritime marketing communication system for fishers in the Malimping area. To develop the integrated marketing communication system, an analysis of the behavior of fishers is conducted. The integrated marketing communication mix that becomes the unit of an
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 13:39 |
| Last Modified: | 17 Apr 2026 10:18 |
| URI: | http://eprints.eai.eu/id/eprint/30892 |
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