Sukirman, Sukirman and Arwani, Arwani and Zazuli, M. (2020) Increased Product Sales Value Through Promotion, Innovation, and Utilization of Information Technology. In: Proceedings of the 2nd International Conference of Business, Accounting and Economics, ICBAE 2020, 5 - 6 August 2020, Purwokerto, Indonesia.
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Abstract
This study aims to analyze the effect of promotion, product innovation, and the use of information technology on product sales value on the efforts of Muria Kudus University students. The variables used in this study consisted of three independent variables and one dependent variable. Promotion, Pro
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 13:39 |
| Last Modified: | 17 Apr 2026 10:18 |
| URI: | http://eprints.eai.eu/id/eprint/30890 |
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