Susila, Ihwan and Saputro, Edy and Mahardhika, Pamula (2020) The Role of Brand Community in Creating Loyalty. In: Proceedings of the 2nd International Conference of Business, Accounting and Economics, ICBAE 2020, 5 - 6 August 2020, Purwokerto, Indonesia.
![[thumbnail of 40759.pdf]](http://eprints.eai.eu/style/images/fileicons/application_pdf.png "40759.pdf")
PDF
40759.pdf
Download (433kB)
Abstract
This study aimed to analyze factors that influence customer loyalty in automotive product. A survey was carried out on a sample of 162 automotive community members with purposive sampling technique. Data anlysis using structural equation modelling. The research model included several variables teste
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 13:39 |
| Last Modified: | 17 Apr 2026 10:18 |
| URI: | http://eprints.eai.eu/id/eprint/30885 |
Actions (login required)
- View Item