Utami, Restu and Alfalisyado, Alfalisyado and Rahmawati, Dwi (2020) Attributes Product That Customers Consider: A Case Of Saving Products In Islamic Rural Bank. In: Proceedings of the 2nd International Conference of Business, Accounting and Economics, ICBAE 2020, 5 - 6 August 2020, Purwokerto, Indonesia.
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Abstract
The purpose of this study is to determine the attributes considered by customers when saving at a Islamic Rural Bank (BPRS). The attributes analyzed were 8 (eight). The analytical tool used is the analysis of the Fishbein Multi-attribute importance. The population in this study are customers who use
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 13:39 |
| Last Modified: | 17 Apr 2026 10:18 |
| URI: | http://eprints.eai.eu/id/eprint/30871 |
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