Sumbodo, Joko and Widjaja, Anton (2020) Improvement of Store Atmosphere and Application of Offline Advertising Strategy Through Business Coaching. In: Proceedings of the 2nd International Conference of Business, Accounting and Economics, ICBAE 2020, 5 - 6 August 2020, Purwokerto, Indonesia.
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Abstract
In Indonesia, Micro, Small and Medium Enterprises (MSMEs) are of the drivers of the economy. This paper conducted by a series of structured interviews with the owners of BING KOPI SMEs and writer observations, an MSMEs that engaged in the field of Food and Beverages especially in the form of coffee
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 13:38 |
| Last Modified: | 17 Apr 2026 10:19 |
| URI: | http://eprints.eai.eu/id/eprint/30864 |
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