Annisa, Mutiara (2020) Analysis of The Effect of Price, Promotion, Trust, Service Quality on Consumer Loyalty in Use of Shopee Online Store. In: Proceedings of the 3rd International Conference on Advance & Scientific Innovation, ICASI 2020, 20 June 2020, Medan, Indonesia.
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Abstract
The purpose of this study was to analyze the influence of price, promotion, trust, and service quality on consumer loyalty in using Shopee online store. The population of the study was students in 12 private higher education institutions. This study used purposive accidental sampling. This study use
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 13:35 |
| Last Modified: | 17 Apr 2026 10:24 |
| URI: | http://eprints.eai.eu/id/eprint/30601 |
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