Harini, Cicik and Priyanto, Sony and Ihalauw, John and Andadari, Roos (2020) Improving Green Marketing Performance: Study Case on Natural Color Batik SME’s in Central Java. In: Proceedings of the 3rd International Conference on Gender Equality and Ecological Justice, GE2J 2019, 10-11 July 2019, Salatiga, Central Java, Indonesia.
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Abstract
Marketing performance is a managerial perception of a company's ability to achieve market share, sales growth, profitability, and customer loyalty. Based on research gaps and empirical phenomena, the problem of this study is to explain the relationship between the capabilities of ecological entrepre
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 13:35 |
| Last Modified: | 17 Apr 2026 10:34 |
| URI: | http://eprints.eai.eu/id/eprint/30588 |
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