Hamoody, Wijdan and Hussein, Hiba (2020) The Contributing Role of the Green Marketing Dimensions in Supporting the Blue Ocean Strategy Principles: An Exploratory Study of the Opinions of a Sample of Managers in Altameem Diary Plant. In: Proceedings of the 1st International Multi-Disciplinary Conference Theme: Sustainable Development and Smart Planning, IMDC-SDSP 2020, Cyperspace, 28-30 June 2020.
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Abstract
The study elucidate the contributing role of the green marketing dimensions in
supporting the blue ocean strategy which supporting and strengthening the competitive
advantage of organizations to meet the current competitive environment and sustainability.
Organizations can produce environmentally fr
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 13:35 |
| Last Modified: | 17 Apr 2026 10:25 |
| URI: | http://eprints.eai.eu/id/eprint/30570 |
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