Rajab, Sawsan and Majeed, Majeed (2020) The Role of Critical Strategic Planning Factors in Enhancing Marketing Prowess. In: Proceedings of the 1st International Multi-Disciplinary Conference Theme: Sustainable Development and Smart Planning, IMDC-SDSP 2020, Cyperspace, 28-30 June 2020.
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Abstract
The study seeks to identify critical strategic planning factors (strategic direction, strategic thinking, strategic analysis, and strategic flexibility) and their role in promoting marketing excellence in the KRUNGI Group of Companies in Kirkuk Governorate. To study its objectives, a questionnaire w
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 13:35 |
| Last Modified: | 17 Apr 2026 10:26 |
| URI: | http://eprints.eai.eu/id/eprint/30539 |
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