The Relationships Between Market Orientation, Customer Engagement, and Innovation Performance Of Manufacturing Smes

Wahyuni, Ni Made and Sara, I Made and Meitri, Ida Ayu Sri (2020) The Relationships Between Market Orientation, Customer Engagement, and Innovation Performance Of Manufacturing Smes. In: Proceedings of the 2nd Warmadewa Research and Development Seminar (WARDS), 27 June 2019, Denpasar-Bali, Indonesia.

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Abstract

The purpose of this study is to develop innovation performance modes based on the market orientation and customer engagement influence. The market orientation through customer engagement enable companies to achieve innovative performance of Small, medium enterprises (SME) manufacturing in Bali. The

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 13:31
Last Modified: 17 Apr 2026 10:37
URI: http://eprints.eai.eu/id/eprint/30226

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