An Analysis of Roland Barthes’ Semiotics (a Study of Islamic Religious Commodification in Resik V Perhiasanku Advertisement)

Koirudin, K and Habsari, S and Ardiyanto, D (2020) An Analysis of Roland Barthes’ Semiotics (a Study of Islamic Religious Commodification in Resik V Perhiasanku Advertisement). In: Proceedings of the Third International Seminar on Recent Language, Literature, and Local Culture Studies, BASA, 20-21 September 2019, Surakarta, Central Java, Indonesia.

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Abstract

This study utilizes a socially critical approach to observe how the Islamic values are used as a medium for delivering messages which is seen to be of particular interest to its believers, which will then stimulate the sense of sympathy to the product being advertised. Resik V Khasiat Manjakani Whit

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 13:26
Last Modified: 17 Apr 2026 10:52
URI: http://eprints.eai.eu/id/eprint/29757

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