The Effect of Entrepreneurial Networking and Entrepreneurial Marketing on MSMEs Performance through Product Innovation (Case Study in East Java)

Mufidah, Eva and Rizqi, Ascosenda and Eliyana, Anis and Usman, Indrianawati and Pudyaningsih, A. and Fibriyani, Vita (2017) The Effect of Entrepreneurial Networking and Entrepreneurial Marketing on MSMEs Performance through Product Innovation (Case Study in East Java). In: Proceedings of the Third International Seminar on Recent Language, Literature, and Local Culture Studies, BASA, 20-21 September 2019, Surakarta, Central Java, Indonesia.

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Abstract

The growth of micro businesses in Indonesia, especially in the City of Pasuruan is very rapid. In Pasuruan City in 2017 it was explained that there were approximately 30 thousand micro businesses with various sectors. Micro businesses are not only required to have good entrepreneurial networking a

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 13:25
Last Modified: 17 Apr 2026 10:55
URI: http://eprints.eai.eu/id/eprint/29650

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