Semuel, Hatane and Sampurno, Fabiola (2020) Lifestyle, Motivation, and Purchase Intention of Luxury Bag With Instagram Facility as Moderation on Millennial Generation. In: Proceedings of the 4th International Conference on Accounting, Management, and Economics, ICAME 2019, 25 October 2019, Makassar, Indonesia.
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Abstract
The advances in information technology have led to interesting phenomena, such as the increasing number of luxury goods that can be marketed through social media such as Instagram, which is mostly used by millennials. This generation has unique characteristics in shopping compared to previous genera
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 13:18 |
| Last Modified: | 17 Apr 2026 11:13 |
| URI: | http://eprints.eai.eu/id/eprint/29095 |
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