Permadi, Nanang and Rizal, As’at and Yani, Muhammad (2020) Analysis of Marketing Mix Against Purchasing Decisions at Sandang Ayu Department Stores in East Java, Indonesia. In: Proceedings of the 1st Conference on Islamic Finance and Technology, CIFET, 21 September, Sidoarjo, East Java, Indonesia.
![[thumbnail of 38496.pdf]](http://eprints.eai.eu/style/images/fileicons/application_pdf.png "38496.pdf")
PDF
38496.pdf
Download (168kB)
Abstract
Marketing mix (marketing mix) is a collection of tactical marketing tools or controlled tactics that the company combines to produce the desired response in the target market. the 4P concept that has been known (product, price, promotion and place). The four elements of the marketing mix are interco
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 13:15 |
| Last Modified: | 17 Apr 2026 11:25 |
| URI: | http://eprints.eai.eu/id/eprint/28829 |
Actions (login required)
- View Item