Competition between offline and online stores: which will Indonesian consumers choose to shop for fashion products?

Suleman, Dede and Zuniarti, Ida and Marginingsih, Ratnawaty and Sabil, Sabil and Nurhayaty, Ety and Rachmawati, Susan and Pramularso, Eigis and Sari, Imelda (2020) Competition between offline and online stores: which will Indonesian consumers choose to shop for fashion products? In: Proceedings of The First International Conference on Global Innovation and Trends in Economy, InCoGITE, 7 November 2019, Tangerang, Banten, Indonesia.

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Abstract

In this era, the emergence of new shopping patterns with online media, of course, will disrupt the existing market with the existence of this new market to become a market in the offline store as long as it has another new alternative that can be used as a place of shopping by consumers. Because of

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 13:14
Last Modified: 17 Apr 2026 11:26
URI: http://eprints.eai.eu/id/eprint/28793

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