Faozi, A and Yani, A (2020) Digital Marketing Culture: An Exploration of Food Truck Business f rom Online Social Capital Perspective. In: Proceedings of the First Brawijaya International Conference on Social and Political Sciences, BSPACE, 26-28 November, 2019, Malang, East Java, Indonesia.
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Abstract
Progress in the world of the food truck business today has given more attention to managing social media sites as an online marketing strategy. Some previous research also shows that the role of social media sites can be seen as a medium, a means and an online facilitator which directly causes signi
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 13:13 |
| Last Modified: | 17 Apr 2026 11:28 |
| URI: | http://eprints.eai.eu/id/eprint/28713 |
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