Mediation of Need for Touch on Factors that Affecting on Online Purchasing Decisions

Astini, R (2020) Mediation of Need for Touch on Factors that Affecting on Online Purchasing Decisions. In: Proceedings of the First Brawijaya International Conference on Social and Political Sciences, BSPACE, 26-28 November, 2019, Malang, East Java, Indonesia.

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Abstract

The purpose of this study is to analyze the factors that influence online purchasing decisions mediated by need for touch (the need to touch). The method used in this research is descriptive quantitative to determine the effect between independent and dependent variables. The respondents used in thi

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 13:13
Last Modified: 17 Apr 2026 11:28
URI: http://eprints.eai.eu/id/eprint/28704

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