Factors Influencing Purchase Intention On Online Shopping Of The University Student

Shaari, Mohammad and Seavudeen, Muhammad and Jaimat, Mohd and Osman, Sharina (2020) Factors Influencing Purchase Intention On Online Shopping Of The University Student. In: Proceedings of the First International Conference on Technology Management and Tourism, ICTMT, 19 August, Kuala Lumpur, Malaysia.

[thumbnail of 38257.pdf] PDF
38257.pdf

Download (141kB)

Abstract

The study aims to explore the factors that influence university’s students purchase intention towards online shopping About 140 respondents were collected through questionnaire. Each question was taken from previous research, which based on quantitative survey method. SPSS software was used to analy

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 13:12
Last Modified: 17 Apr 2026 11:31
URI: http://eprints.eai.eu/id/eprint/28618

Actions (login required)

View Item
View Item