Adilla, Farra and Diyana, Farah and ‘Afifah, Nur ‘Ain and Osman, Sharina (2020) The Factors That Influence The Customers’ Intention To Online Business. In: Proceedings of the First International Conference on Technology Management and Tourism, ICTMT, 19 August, Kuala Lumpur, Malaysia.
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Abstract
Online business is a platform that the customers use to buy product and services other than brick and mortar. The main purpose of this study is to determine the factors that influence the customers’ intention to perform online business. This study employed simple random sampling using questionnaires
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 13:12 |
| Last Modified: | 17 Apr 2026 11:31 |
| URI: | http://eprints.eai.eu/id/eprint/28604 |
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