Rahmi, Rahmi and Nelly, Nelly (2020) Analysis Of Brand Equity Toward Consumer Attitudes In Ija Kroeng Products In Banda Aceh. In: Proceedings of the 3rd International Conference on Economic and Social Science, ICON-ESS, 17–18 October 2018, Banda Aceh, Indonesia.
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Abstract
The attitude of consumers is to learn the tendency of consumers to evaluate the brand both that is consistently liked or disliked. Brand equity is the value of a brand, depend the extent to which the brand has high loyalty, the quality that is accepted by consumers and able to add more value to cons
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 13:09 |
| Last Modified: | 17 Apr 2026 11:37 |
| URI: | http://eprints.eai.eu/id/eprint/28334 |
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