Technology Acceptance of e-Commerce Based on Smartphone Application on MSMEs in Grobogan and Jepara

Wijayanto, Andi and Seno, Agus D. (2020) Technology Acceptance of e-Commerce Based on Smartphone Application on MSMEs in Grobogan and Jepara. In: Proceedings of the 4th International Conference on Indonesian Social and Political Enquiries, ICISPE 2019, 21-22 October 2019, Semarang, Central Java, Indonesia.

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Abstract

Indonesia is one of the countries with the highest e-commerce growth rates in the world. However, the use of e-commerce applications, especially based on android smartphones by MSMEs is still lacking. This study aims to prove the effect of perceived ease of use and perceived usefulness on attitude t

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 13:08
Last Modified: 17 Apr 2026 11:38
URI: http://eprints.eai.eu/id/eprint/28320

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