The Impact of Digital Advertising Message toward Consumer Responses based on The Facet Model of Effects (Study on WWF Indonesia's Instagram Advertising FaceApp Version on @wwf_id)

Nurfebiaraning, Sylvie and Mutia, Lu’lu and Wulandari, Suci (2020) The Impact of Digital Advertising Message toward Consumer Responses based on The Facet Model of Effects (Study on WWF Indonesia's Instagram Advertising FaceApp Version on @wwf_id). In: Proceedings of the 4th International Conference on Indonesian Social and Political Enquiries, ICISPE 2019, 21-22 October 2019, Semarang, Central Java, Indonesia.

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Abstract

The knowledge about plastic waste dangers to the environment is very important for the audience. One of the forms of persuasive communication is advertising, consist of visual elements like logos, colors, layouts, photographs and texts. Advertising messages can affect consumer responses based on six

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 13:08
Last Modified: 17 Apr 2026 11:41
URI: http://eprints.eai.eu/id/eprint/28270

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