The Dynamics of Millennial Voters: How Political Marketing Affects Their Preference in 2019 Indonesian Presidential Election

Yuwanto, Yuwanto (2019) The Dynamics of Millennial Voters: How Political Marketing Affects Their Preference in 2019 Indonesian Presidential Election. In: Proceedings of the 4th International Conference on Indonesian Social and Political Enquiries, ICISPE 2019, 21-22 October 2019, Semarang, Central Java, Indonesia.

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Abstract

Main objective of the research is describing how political marketing affects millennial voters’ preference in 2019 Indonesian presidential election. General elections, including the presidential one, were held in Indonesia on 17 April 2019. Of the total 187 million voters, some 70 million are millen

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 13:07
Last Modified: 17 Apr 2026 11:42
URI: http://eprints.eai.eu/id/eprint/28230

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