Can E-Commerce Adoption Improve SME’s Performance? (Case Studies on Micro, Small and Medium Enterprises with Gojek Services in Indonesia)

Nurlinda, Nurlinda and Napitupulu, Ilham and Wardayani, Wardayani and Azlina, Azlina and Andina, Arie and Ulfah, Almira and Supriyanto, Supriyanto (2020) Can E-Commerce Adoption Improve SME’s Performance? (Case Studies on Micro, Small and Medium Enterprises with Gojek Services in Indonesia). In: Proceedings of the Third Workshop on Multidisciplinary and Its Applications, WMA-3 2019, 11-14 December 2019, Medan, Indonesia.

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Abstract

This study aims to see whether organizational readiness, technology readiness, external environment influences e-commerce adoption, and also aims to see whether e-commerce adoption plays a role in improving performance in small, micro and medium enterprises in Medan City. This research is a quantit

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 13:03
Last Modified: 17 Apr 2026 11:58
URI: http://eprints.eai.eu/id/eprint/27857

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