Hidayat, Rahmat and Lutfie, Harrie (2020) The effectiveness of Cosmetic Product Advertising Using EPIC Model Through Beauty Vlogger on Youtube. In: Proceedings of the 2nd International Conference of Science and Technology for the Internet of Things, ICSTI 2019, September 3rd 2019, Yogyakarta, Indonesia.
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Abstract
The rapid technological development demands a change in the marketing strategy of a product in order to thrive and survive sustainably. Cosmetics business is currently growing so rapidly proved increasingly mushrooming companies that produce cosmetics for personal use impact on business competition
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 13:02 |
| Last Modified: | 17 Apr 2026 12:03 |
| URI: | http://eprints.eai.eu/id/eprint/27714 |
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