Iswahyuni, Kusuma and Sanaji, Sanaji (2020) THE IMPACT OF TECHNOLOGY READYNESS TOWARDS THE USAGE OF E-COMMERCE MEDIATED USING TAM BY MSME. In: Proceedings of the 2nd International Conference on Economics, Business, and Government Challenges, EBGC 2019, 3 October, UPN " Veteran" East Java, Surabaya, Indonesia.
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Abstract
The objective of study is to investigate the impact of technology readiness toward the usage of e-commerce with perceived ease of use and perceived usefulness as the intervening variable. The data collection technique used in this study is snowball sampling with 40 samples of respondents. Analytical
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 12:57 |
| Last Modified: | 17 Apr 2026 12:14 |
| URI: | http://eprints.eai.eu/id/eprint/27353 |
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