Murdapa, Purnama (2020) The Effect of Price, Product Design, Product Quality and Brand Image on Purchase Decisions. In: Proceedings of the 2nd International Conference on Economics, Business, and Government Challenges, EBGC 2019, 3 October, UPN " Veteran" East Java, Surabaya, Indonesia.
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Abstract
The purpose of this study is to determine the effect of Price, Product Design, Product Quality and Brand Image on Purchase Decision of Scoopy motorcycles in Yogyakarta. The Population of this study is the consumers of Scoopy motorcycles in Yogyakarta. The research sample is the consumers who have be
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 12:57 |
| Last Modified: | 17 Apr 2026 12:14 |
| URI: | http://eprints.eai.eu/id/eprint/27347 |
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