Perbawasari, Susie and Dida, Susanne and Nugraha, Aat and Adi, Achwan and Koswara, Aang (2020) ANALYSIS OF LOCAL BRANDING TO DEVELOP PLACE BRANDING OF PURWAKARTA REGENCY. In: Proceedings of the 1st Padjadjaran Communication Conference Series, PCCS 2019, 9 October 2019, Bandung, West Java, Indonesia.
![[thumbnail of 36299.pdf]](http://eprints.eai.eu/style/images/fileicons/application_pdf.png "36299.pdf")
PDF
36299.pdf
Download (460kB)
Abstract
The existence of a brand becomes essential in building the identity of a product or service of an institution. One form of a brand strategy used to support the increasing number of tourist destinations is place branding. This branding strategy can also be implemented to support the aspects of region
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 12:52 |
| Last Modified: | 17 Apr 2026 12:29 |
| URI: | http://eprints.eai.eu/id/eprint/26897 |
Actions (login required)
- View Item