Branding Strategy Taman Herbal Bejo In Bandung City as One Way Tackling Environmental Problems In Urban Areas

Setianti, Yanti and Mulyani, Henny and Zubair, Feliza (2014) Branding Strategy Taman Herbal Bejo In Bandung City as One Way Tackling Environmental Problems In Urban Areas. In: Proceedings of the 1st Padjadjaran Communication Conference Series, PCCS 2019, 9 October 2019, Bandung, West Java, Indonesia.

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Abstract

This research was conducted on ” Taman Herbal Bejo” tourist attraction, which has begunp in 2014 and has appeared in several areas including Jakarta, Bandung, Yogyakarta, Semarang and Surabaya. The innovation of “Taman Herbal Bejo” is expected to be able to deliver many positive impacts including i

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 12:52
Last Modified: 17 Apr 2026 12:29
URI: http://eprints.eai.eu/id/eprint/26896

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