Devianti, Rurry and Irwansyah, Irwansyah (2020) Electronic Word of Mouth as a Marketing Communication Tool Agains Brand Attitudes and Purchase Intention. In: Proceedings of the 1st Padjadjaran Communication Conference Series, PCCS 2019, 9 October 2019, Bandung, West Java, Indonesia.
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Abstract
The purpose of this research is to find out and analyze electronic word of mouth (eWOM) in social media Instagram, can influence brand attitude and purchase intention in lipstick brand By Lizzie Parra (BLP). BLP is a lipstick product that was born through a digital store first, and then they opened
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 12:52 |
| Last Modified: | 17 Apr 2026 12:29 |
| URI: | http://eprints.eai.eu/id/eprint/26892 |
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