Intercultural And Marketing Communication: Challenges and opportunities for Local Advertising Agency

Pribadi, Muhammad (2020) Intercultural And Marketing Communication: Challenges and opportunities for Local Advertising Agency. In: Proceedings of the 1st Padjadjaran Communication Conference Series, PCCS 2019, 9 October 2019, Bandung, West Java, Indonesia.

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Abstract

In 1960, Indonesia Advertising agency got their attention back from foreign producers. The main factor was the uncertainty of nation’s security and political condition after independence until 1966s. At that time, producers of services and goods faced some troubles to sell their products due to Ind

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 12:52
Last Modified: 17 Apr 2026 12:29
URI: http://eprints.eai.eu/id/eprint/26887

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