Wirata, I and Satiadji, Amirosa and Citrawati, Luh and Arjaya, Ketut and Sutarini, Ida and Asmarani, IGA (2020) Effectiveness Comparation of Marketing Bali Spirit Festival: Conventional and Digital Media Promotion Towards the Visitor Interest. In: Proceedings of the 1st Padjadjaran Communication Conference Series, PCCS 2019, 9 October 2019, Bandung, West Java, Indonesia.
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Abstract
MICE and event are one of many tourism factors with a major level of development and high execution level in Indonesia, especially Bali. Bali Spirit Festival is one of international yoga festival held for 8 days in Ubud - Bali by Bali Spirit Group. Without the use of mass communication media, Bali S
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 12:52 |
| Last Modified: | 17 Apr 2026 12:30 |
| URI: | http://eprints.eai.eu/id/eprint/26877 |
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