Perception of Domestic Garuda Frequent Flyer Cardholders Toward Customer Relationship Management at PT. Garuda Indonesia Denpasar

Aryasih, Putu and Darmiati, Made and Sasmita, M. (2020) Perception of Domestic Garuda Frequent Flyer Cardholders Toward Customer Relationship Management at PT. Garuda Indonesia Denpasar. In: Proceedings of the 1st Padjadjaran Communication Conference Series, PCCS 2019, 9 October 2019, Bandung, West Java, Indonesia.

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Abstract

Customer Relationship Management is a management strategy approach in an effort to create, develop, and realize mutually beneficial relationships with customers in the long term, especially to potential customers, in an effort to maximize customer value and customer profitability. Customer Relations

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 12:52
Last Modified: 17 Apr 2026 12:30
URI: http://eprints.eai.eu/id/eprint/26867

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