Flora, Veronika and Tandilino, Sari and Nugraha, Yudha (2019) Assembling of Marketing Mix Model in Management Strategy of Tourism Destination in Lasiana Beach Kupang City East Nusa Tenggara. In: Proceedings of the 1st International Conference on Engineering, Science, and Commerce, ICESC 2019, 18-19 October 2019, Labuan Bajo, Nusa Tenggara Timur, Indonesia.
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Abstract
The purpose of this research is to know the effect of marketing mix simultaneously and partially toward for tourist decision and to find out the alternative models of marketing strategy. The method of this research is mixed method with sequential explanatory. The result of the research shows that th
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 12:46 |
| Last Modified: | 17 Apr 2026 12:46 |
| URI: | http://eprints.eai.eu/id/eprint/26369 |
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