Murtiningsih, Dewi and Sartana, Brury and Napitupulu, Darmawan (2019) The Influence of Social Media Marketing, Institutional Image and Trust on Student Loyalty. In: Proceedings of The 2nd International Conference On Advance And Scientific Innovation, ICASI 2019, 18 July, Banda Aceh, Indonesia.
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Abstract
The purpose of this research is to find out the influence of social media marketing on student loyalty, to find out the influence of social media marketing on institutional image, to find out the influence of institutional image on student loyalty, to find out the influence of social media marketin
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 12:44 |
| Last Modified: | 17 Apr 2026 12:55 |
| URI: | http://eprints.eai.eu/id/eprint/26193 |
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