Sarkum, S. and Supriadi, Supriadi and Syamsuri, Abd. and Wasesa, Supar and Hasibuan, Abdurrozzaq (2019) Replied to Role of Marketing Function for Competitive Advantage. In: Proceedings of The 2nd International Conference On Advance And Scientific Innovation, ICASI 2019, 18 July, Banda Aceh, Indonesia.
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Abstract
Provide a new perspective on the involvement of dynamic marketing capabilities for sustainable competitive advantage by focusing on three areas of the scientific literature to be studied and integrated into the framework of small companies that can be learned and used in managing digital marketing c
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 12:44 |
| Last Modified: | 17 Apr 2026 12:55 |
| URI: | http://eprints.eai.eu/id/eprint/26188 |
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