Muhammad, Hasyim and Prasuri, Kuswarini and Masdiana, Masdiana (2019) Toraja Coffee As Tourism Identity: Perception Of Foreign Tourists. In: Proceedings of First International Conference on Culture, Education, Linguistics and Literature, CELL 2019, 5-6 August, Purwokerto, Central Java, Indonesia.
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Abstract
Place branding is a device in regional development to improve the competitiveness of the face of global competition. Toraja coffee is the identity of the Toraja region that has potential as a tourism icon. The main issues in this research are how to enhance the image and reputation of the Toraja co
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 12:44 |
| Last Modified: | 17 Apr 2026 12:53 |
| URI: | http://eprints.eai.eu/id/eprint/26132 |
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