Rossanty, Yossie and Purba, Rahima br and Ario, Firman and Nasution, Muhammad Dharma and Siregar, Ilhamsyah (2019) Impact of Experiential Marketing on Customers Repurchase Intention in Gempita Cafe. In: Proceedings of The 2nd International Conference On Advance And Scientific Innovation, ICASI 2019, 18 July, Banda Aceh, Indonesia.
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Abstract
Experiential marketing not only focuses on the product or service but also on the whole process of customer experience creation. It includes before purchase when consumed, and post-purchase. When customers consume the products or use services, they would be emotionally and psychologically involved.
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 12:43 |
| Last Modified: | 17 Apr 2026 12:54 |
| URI: | http://eprints.eai.eu/id/eprint/26079 |
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