Nasution, Muhammad Dharma and Setiawan, Nashrudin and Rossanty, Yossie and Irawan, Irawan and Lubis, Solly (2019) Markov Chain Model in Measuring Brand Switching of Cooking Oil. In: Proceedings of The 2nd International Conference On Advance And Scientific Innovation, ICASI 2019, 18 July, Banda Aceh, Indonesia.
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Abstract
This research aims to explore the brand switching of cooking oil to other brands made by the purchasers, especially homemakers. Another goal is to analyze the various considerations of homemakers when choosing and deciding to switch to another brand. The authors also explain how the market share of
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 12:43 |
| Last Modified: | 17 Apr 2026 12:55 |
| URI: | http://eprints.eai.eu/id/eprint/26077 |
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