Murtiningsih, Dewi and Usino, Wendi and Napitupulu, Darmawan and Adrianto, A (2019) Brand Trust as the Mediation Effect Customer Relationship Management on Customer Loyalty. In: Proceedings of The 2nd International Conference On Advance And Scientific Innovation, ICASI 2019, 18 July, Banda Aceh, Indonesia.
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Abstract
This study is aiming at determining the effect of customer relationship management on the customer loyalty, the effect of customer relationship management on brand trust, the effect of brand trust on customer loyalty and the mediating effect of brand trust on the relationship between customer relati
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 12:43 |
| Last Modified: | 17 Apr 2026 12:55 |
| URI: | http://eprints.eai.eu/id/eprint/26073 |
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