Doddy, Muhammad and Ali, Juhary and Ratnasih, Cicih (2019) The Moderating Role of Brand Awareness in The Relationship Between Brand Association and Intention to Pay Zakat in Indonesia Amil Zakat Institution. In: The First International Conference On Islamic Development Studies 2019, ICIDS 2019, 10 September 2019, Bandar Lampung, Indonesia.
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Abstract
This research evaluated the impact of brand awareness, brand association, and interaction between brand awareness and brand association on the intention to pay zakat at Dompet Dhuafa Indonesia. Many brand studies on the intention to buy in profit-oriented organizations have been conducted. So, this
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 12:40 |
| Last Modified: | 17 Apr 2026 13:03 |
| URI: | http://eprints.eai.eu/id/eprint/25752 |
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