Srisusilawati, Popon and Hidayat, Asep and Eprianti, Nanik and Nurrahmawati, Ajeng (2019) Differentiation Strategy of Ib Hashanah Card on the Decision of Selection of Sharia Credit Card Products with Analytic Hierarchy Process Method (BNI Syariah Case Study). In: The First International Conference On Islamic Development Studies 2019, ICIDS 2019, 10 September 2019, Bandar Lampung, Indonesia.
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Abstract
The research objective is to determine the implementation system, product differentiation strategy of sharia credit card products. Methodologically, this research used a qualitative method with primary and secondary data sources. Data collection techniques in the form of questionnaires to customers
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 12:39 |
| Last Modified: | 17 Apr 2026 13:03 |
| URI: | http://eprints.eai.eu/id/eprint/25737 |
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