The Influence Experiential Marketing and Customer Value to Loyalty Moslem Tourists

Sobari, Nurdin and Usman, Hardius and Prasetia, Puja (2019) The Influence Experiential Marketing and Customer Value to Loyalty Moslem Tourists. In: Proceedings of the 2nd International Conference on Strategic and Global Studies, ICSGS 2018, October 24-26, 2018, Central Jakarta, Indonesia.

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Abstract

This research aims to examine the effects of experiential marketing and customer value on satisfaction and loyalty in halal tourism in Indonesia. A total of 175 questionnaires were distributed using the criteria of Indonesian tourists who ever enjoyed halal tourism by visiting Indonesian tourist at

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 12:38
Last Modified: 17 Apr 2026 13:07
URI: http://eprints.eai.eu/id/eprint/25623

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