Analysis of Restaurant Business Strategy in Developing Business using SWOT Analysis

Lubis, Tya and Absah, Yeni and Lubis, Arlina (2019) Analysis of Restaurant Business Strategy in Developing Business using SWOT Analysis. In: Proceedings of the 1st International Conference on Economics, Management, Accounting and Business, ICEMAB 2018, 8-9 October 2018, Medan, North Sumatra, Indonesia.

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Abstract

This study aims to find out how the strategy of a restaurant business in developing its business. This research is a qualitative descriptive study. The research sample is Reza's restaurant located on Jl. Pembangunan No. 91 Dr. Mansyur USU Medan. Data analysis techniques used descriptive statistics a

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 12:38
Last Modified: 17 Apr 2026 13:08
URI: http://eprints.eai.eu/id/eprint/25582

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