Andriyanto, Irsad and Gunawan, Karebet and Suhadi, Suhadi (2019) The Brand Strategy Analysis: Surviving and Competing in The Disruptive Era. In: Proceedings of the 1st International Conference on Economics, Management, Accounting and Business, ICEMAB 2018, 8-9 October 2018, Medan, North Sumatra, Indonesia.
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Abstract
The umrah travel industry is continuously growing while negative news of the industry still exists. Travel organizers should act professional service while complying with government rules. Consequently, many brands came offering interesting promises to serve pilgrims. This research aimed to reveal t
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 12:36 |
| Last Modified: | 17 Apr 2026 13:15 |
| URI: | http://eprints.eai.eu/id/eprint/25392 |
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