Hartono, Hartono and Vikaliana, Resista and Prasetiyani, Erni (2019) Rebranding Strategy Center Of Pottery As Tourism Iconic: Case In Indonesia. In: Proceedings of the 1st International Conference on Economics, Management, Accounting and Business, ICEMAB 2018, 8-9 October 2018, Medan, North Sumatra, Indonesia.
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Abstract
The purpose of this research is to identify internal and external factors in developing the rebranding of the Pottery Center in Indonesia strategy to become an iconic tourism. This study took the case in Purwakarta and Yogyakarta, which are two of the largest number of pottery centers in Indonesia.
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 12:36 |
| Last Modified: | 17 Apr 2026 13:15 |
| URI: | http://eprints.eai.eu/id/eprint/25383 |
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