Radiman, Radiman and Wahyuni, Sri and Jufrizen, Jufrizen and Muslih, Muslih and Gultom, Dedek and Farisi, Salman (2019) Effect Of Marketing Mix, Service Quality, And University Image On Student Loyalty. In: Proceedings of the 1st International Conference on Economics, Management, Accounting and Business, ICEMAB 2018, 8-9 October 2018, Medan, North Sumatra, Indonesia.
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Abstract
This research aims to investigate the impact of the marketing mix, service quality, and university image on student’s loyalty. The main purpose of the study is divided into three sub-goal of investigating the effect of the marketing mix on student’s loyalty, investigates the effect of service qualit
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 12:35 |
| Last Modified: | 17 Apr 2026 13:15 |
| URI: | http://eprints.eai.eu/id/eprint/25371 |
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