Ikhsan, Ridho and Prabowo, Hartiwi (2019) Behavioral Intentions as an Impact of Customer Satisfaction In Retail Banking. In: Proceedings of the 1st International Conference on Economics, Management, Accounting and Business, ICEMAB 2018, 8-9 October 2018, Medan, North Sumatra, Indonesia.
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Abstract
This study investigates customers behavioral intentions as an impact of customer satisfaction retail banking which measured by marketing relationship activities and customer orientation of service employee (COSE) using structural equation modelling (SEM). This study was conducted among 400 customer
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 12:35 |
| Last Modified: | 17 Apr 2026 13:16 |
| URI: | http://eprints.eai.eu/id/eprint/25348 |
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