Prayogi, Muhammad and Wahyuni, Sri and Siregar, Lukman and Lesmana, Muhammad and Nasution, Asrizal (2019) The Influence Of Personal Selling And Quality Products To Purchase Decision. In: Proceedings of the 1st International Conference on Economics, Management, Accounting and Business, ICEMAB 2018, 8-9 October 2018, Medan, North Sumatra, Indonesia.
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Abstract
The strategy of personal selling and product quality is the means used to increase consumer purchases. This study aims to analyze simultaneously between personal selling and quality of product to decision simpati card purchases in the city of Medan.The method used in this research is quantitative me
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 12:35 |
| Last Modified: | 17 Apr 2026 13:16 |
| URI: | http://eprints.eai.eu/id/eprint/25338 |
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